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Assessment of consumers’ perception of everyday low pricing in determining brand loyalty and traditional market avoidance in Bangladesh.

Publication Date - 2019-02-06 00:00:00

Project Title : Assessment of consumers’ perception of everyday low pricing in determining brand loyalty and traditional market avoidance in Bangladesh.

Publicationed By : Professor Badiuzzaman

Project Publication Date : 2019-02-06 00:00:00

Project Online Link :

Project Description :

Working as Principal Investigator of this project along with a CoPI Mr Zakaria Arifin. This project is funded by UGC vis PSTU.   

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